Which is considered a bigger prize for a carmaker?
The article discusses the relative merits of customer loyalty and market share when it comes to the success of a carmaker. It is argued that customer loyalty is the more important of the two, as it leads to longer-term profits and helps a carmaker sustain success over the long term. Market share, on the other hand, may be a sign of success in the short term, but it does not guarantee long-term success. Ultimately, customer loyalty should be the focus for a carmaker, as it is a more reliable indicator of success.